Crypto.com and LuLu Financial Holdings (LuLuFin) have entered into a strategic collaboration aimed at developing regulated digital asset services across multiple international markets, with the United Arab Emirates selected as the initial launch region.
Combining global infrastructure and financial expertise
The partnership brings together Crypto.com’s institutional-grade trading infrastructure, custody solutions, and payment technologies with LuLuFin’s broad financial services portfolio and extensive global network. All initiatives under the collaboration will be developed in line with applicable local regulatory frameworks.
The first phase focuses on liquidity, custody, and execution
As part of the initial phase, Crypto.com will provide LuLuFin with access to its deep liquidity, advanced execution tools, and secure institutional custody through the Crypto.com exchange. LuLuFin will evaluate how these capabilities can support the creation of digital asset–linked products and the enhancement of existing services, including cross-border payments, remittances, and customer-facing financial solutions.
Expanding secure access to digital assets
Eric Anziani, President and Chief Operating Officer of Crypto.com, said that the company’s mission to accelerate global access to cryptocurrency aligns closely with LuLuFin’s focus on investing in products and innovations that enhance everyday life. He noted that integrating Crypto.com’s established infrastructure can strengthen LuLuFin’s investment and retail offerings while further reinforcing Crypto.com’s position as a trusted partner for institutions entering the digital asset space.
Supporting the UAE’s crypto and blockchain ecosystem
Alain Yacine, President of Middle East and Latin America at Crypto.com, highlighted the company’s commitment to advancing the UAE’s rapidly growing crypto sector in parallel with the government’s long-term blockchain strategy. According to him, the partnership with LuLuFin will enable more people to engage with digital assets in a secure and compliant way while also contributing to the broader development of the regional crypto industry.
Building next-generation financial products
Joseph Cleetus, Vice President of Business Transformation at LuLuFin, stated that digital assets are becoming an essential layer of the global financial system and that the partnership provides a strong foundation for exploring this future responsibly. He explained that the combination of Crypto.com’s infrastructure with LuLuFin’s multi-market financial services platform opens meaningful opportunities to deliver trusted digital asset experiences and to develop next-generation financial products that are secure, compliant, and practical for everyday use.
